Salesforce
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How to Scale High Tech Go to Market with Unlocked Data

85% of tech companies do not have a fully integrated view of their data. This makes it nearly impossible for teams across sales, service and marketing to work together to drive revenue. And if you’re thinking about implementing AI agents to scale your teams, will they add the value you need them to if they can’t access the data they need?

Bringing your structured and unstructured data together is no easy task, but required for a fully charged go to market team. Join experts from Salesforce and Data Cloud customers, Mural to:

  • Hear how Mural unified data to improve sales and collaboration by turning insights into action
  • Learn how Data Cloud can work with your tech stack to bring sales, service and marketing together to power growth
  • See how unlocked data powers go to market teams in action

Speakers:

  • Paul Wilson, Head of GTM AI and Systems, Mural
  • Carina Flesch, Manager, Salesforce and CRM Systems, Mural
  • James Qian, Lead, Strategic Solution Engineer, Salesforce
  • Natasha Janic, Senior Product Marketing Manager, Salesforce

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